Donna Barnes

Donna Barnes
Head of Retail Direct channel – Nedgroup Investments

Donna Barnes joined the Nedgroup Investments team in November 2016 as the head of our Retail Direct Investor channel.  As the head of this unit, Donna is responsible for the overarching strategy for direct client business. Her role ensures Nedgroup Investments’ direct clients are serviced appropriately, experience an ease of doing business and is responsible for driving the digital client facing initiatives that ensure clients’ investment needs are met by the best investment solutions Nedgroup Investments has to offer.
Donna has a strong financial services background, having gained experience in the wealth, LISP (platform) and asset management space and has a deep understanding of the needs of individual investors. She previously held the position of Head of Marketing at Discovery Invest, Glacier by Sanlam and BoE Private Clients.
Donna holds an MBA, certificate in leadership as well as a BCom (Information Systems) from the University of Cape Town. She also holds a certificate in e-Commerce Fintech from MIT.
She is passionate about learning and travelling and constantly looking to broaden her horizons through both. She is married with two young children.